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SNEAKER TALK

PUMA and MTV recreated a classic sneaker, PUMA RSX Tracks. To launch it, we recreated another classic, the drum kit.

Using touch-to sound technology, the drum kit became a featured interactive piece at the our Sneaker Talk event in Atlanta hosted by Sway Calloway and rappers Lil Keed, Yung Bans and Deante’ Hitchcock. Not only is this sneaker inspired by music, it is music.

PRESS: Little Black Book, Muse by Clio

 

PUMA X MTV RSX TRACKS

 

DRUM KIT PROCESS

Executive Creative Director: John Cornette

Associate Creative Director: Will Isom

Associate Creative Director: Tim Kang

Copywriter: Greg Seles

Makers: Seth Hunt, Karl Dunn

Videographer: Orlando Asson

Photographer: Rony Rivera