PUMA and MTV recreated a classic sneaker, PUMA RSX Tracks. To launch it, we recreated another classic, the drum kit.
Using touch-to sound technology, the drum kit became a featured interactive piece at the our Sneaker Talk event in Atlanta hosted by Sway Calloway and rappers Lil Keed, Yung Bans and Deante’ Hitchcock. Not only is this sneaker inspired by music, it is music.
PUMA X MTV RSX TRACKS
DRUM KIT PROCESS
Executive Creative Director: John Cornette
Associate Creative Director: Will Isom
Associate Creative Director: Tim Kang
Copywriter: Greg Seles
Makers: Seth Hunt, Karl Dunn
Videographer: Orlando Asson
Photographer: Rony Rivera